Make sure that your products are affordable to the general public. By pricing your products extremely high, you are limiting your customers. If the general public cannot afford what you are selling, then you are cutting down your potential profits. Now what you can do is give them options. You can sell the first couple chapters of an ebook for a discounted price, make discounted review copies available in exchange for testimonials, etc. There are a lot of different ways that you can offer options that accommodate everybody.

Give your customers more than they expect. Don’t be lazy when creating your info products. Make sure you leave your customer feeling like they have received more than their money’s worth of information and they will come back to you to buy future products. You need to start thinking about how you can get repeat sales from your customers rather than just those one time sales.

Offer different versions of your product. You have to understand that everybody doesn’t learn the same way. So give your customers options when learning from your information. For example, if you create a small report you can also create an audio file with the information read out, or you could create a screencast of a powerpoint presentation where you narrate the important points of your report. This can increase your product’s value and you can actually charge a little more for it.

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“If you are not making at least $100,000 a year with your information products then this information just became as important to you as the air that you breathe!”

First of all I know that most of you are thinking “a hundred thousand a year, yeah right!” and I don’t blame you one bit. But the reason it is hard for you to believe is not because it is impossible to achieve and it is out of reach. It is hard because $100,000 is a big number that your brain can’t process as easily as smaller amounts.

So let me break it down for you…

If you want to achieve $100,000 a year then that means that you have to earn at least $278 a day. That $278 a day is not so unbelievable is it? Of course not, because I just gave you the same information in bites that you can actually chew.

And that is the point of this blog post. I am going to give you all the information that you will need in order to achieve your $100,000 a year goal in bites that you can chew, digest, and savor. So if you are a newbie then that won’t matter here because everybody will be able to benefit from the information in this post regardless of knowledge and experience.

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1. Create a Unique Selling Point. The selling point of a business is what makes it stand out from the crowd and that’s why it needs to be unique. In creating your selling point you want to stress the benefits that a customer will receive from doing business with you. Talk to them about the quality of your service or product, fast turnaround time, or other things like that. It’s ok if you dramatize it a little bit; just make sure that your customer remains the focus.

2. Use Testimonials to Your Advantage. Now we all know that you think you have the best product or service out there, but that really doesn’t matter to the outside world. What matters is what other people think about it, so make sure you are collecting testimonials from people that have experienced the benefits of your products or services. Testimonials will build your credibility which is essential to your business.

3. Use Upselling Tactics. A great example of a company that uses upselling really well is McDonalds. Just think about it when you order a combo, don’t they always ask you if you would like that “supersized?” Of course they do and because it only costs a little extra you go for it. Well you have to learn how to do the same thing with your own business. You need to use every opportunity possible to increase your sales volume.

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When you make purchases online don’t you take a look at what comes along with the item before you purchase it? Sure you do! Just think about cell phones…when you purchase a new cell phone don’t you double check to see what free accessories it comes with? Sure you do, because if the phone was for sale without the battery, the charger, or the ear bud there would be no purpose in buying it because you know that you will have to spend more money getting those individual accessories. So you proceed to look for a better deal that has everything that you are looking for.

Now think about the ebooks that you create. Believe it or not, but your readers are persuaded by the freebies that they get with your ebooks. Not only does it increase your ebooks value, but it gives your readers more than enough resources that makes them feel like what they spent on the ebook was worth it.

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There are certain numbers that are more attractive to customers than others and that is one key element that has the power to increase or decrease your sales. And what I mean by that is some prices just scream “Awesome Deal…Buy It!” and then there are some prices that customers will just pass up. So you need to learn what your magic price is for your products.

Have you ever wondered why those “only on tv” product are normally $19.95? That is a very attractive number for customers and it obviously produces results because the products change but the price never does. They have found what works and they are sticking with it.
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Absolutely. Most people have this question cross their mind because they think in terms of having to give money back and they never actually look at it from the customer’s point of view. So check this out…

Let’s say you go to Walmart to buy a new microwave. You find the perfect steel microwave with a digital display, great power, a brand that you love, etc. And then you get to the register and the cashier says that you cannot return that microwave if it doesn’t work. Are you going to feel good about making that purchase?

HECK NO!

At least, I wouldn’t because the security in the buying decision and the security is being striped from the customer. And by doing that customers become skeptical all over again. So you can pretty much say that customer up to the point of the sale was a waste of time, right?

Well it is the same situation when you sale products online. And with selling things online people are already going to be skeptical because they are not able to actually see the product before hand. So you definitely don’t want to add to that skepticism.

You have to understand that most of just want that security behind them in case something is unsatisfactory, but they don’t actually want to use it. And if you are selling a quality product, then that will also decrease the chances of you having to give a refund.

Now on the other hand, there will be a few people that will try to take advantage of your guarantee. Now it doesn’t happen all the time, but it does happen every once in a while so you have to be prepared for that as well. And for the most part, there is not much you can do to the avoid this, but it won’t be a constant issue that you will have to deal with.

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