Copywriting – 8 Critical Mistakes You Make

Here are 8 critical mistakes that you may be experiencing with your copywriting…

1. Failing to learn as much as possible about your audience. It is extremely important that you learn everything that you possibly can about your readers, because if you don’t it will be like you shooting in the dark. And trust me, the results won’t be good. Learning your audience will tell you what they are interested in, give you clues on how to reach them, give you a great resource for learning how to keep their attention, and so much more. Don’t be lazy and don’t do your research, you will pay in the end if you do.

2. The use of crappy headlines. Now I hate to say it like this, but there are a lot of people out there that have use crappy headlines in their content and then wondered why they couldn’t keep their reader’s attention. Your headlines is like bait. You are trying to bait your readers to the hook (which is your information). You want your headlines to be attention grabbing and you want them to develop a curiosity in your readers in a minimal amount of words.

3. Using boring fonts. Let’s face it the same old boring font is going to put your reader’s to sleep. Have you ever wondered why curling up in the bed with a good book always seemed to put you to sleep? It’s not that the content was bad, your eyes were getting tired of seeing the same font page after page. It works for content that you write as well. Don’t hesitate to liven things up and use some bold fonts, play around with colors a little bit, or even change up your font types. That will keep your readers awake.

4. Not tapping into the reader’s emotions. Regardless, of what you are writing about you have to definitely learn how to tap into your reader’s emotions. One of the ways that I like to tap into reader’s emotions is by making the content personal through storytelling and the sharing of personal experiences. And if you can get the readers on the same page with your viewpoint, then you have it made.

5. Not leaning how to relate to readers. If you cannot relate to your readers, or you cannot write in a way that they can relate to you then you have no business writing. People don’t want to feel like they are reading something from a robot, they want to feel like they are reading something from a real human being that knows what they are talking about. To accomplish this, you sometimes have to walk in your reader’s shoe to see where they are coming from so that you can provide them with information that is going to be appealing to them.

6.Using technical terms that not everybody can understand. You definitely have to consider who your audience is when writing anything. Showing off your knowledge of technical terms is not going to do you no good if nobody can understand what the heck you are talking about. So that’s why you have to make sure that you keep things simple to where everybody can understand what you are talking about, but don’t do it to the point where you make your readers feel dumb.

7. Not setting yourself apart from your competition. You have to understand that this is a competitive world out here, even on the Internet. And if you cannot set yourself apart from the competition, then you have no upper hand to work with and you will get lost in the crowd. Be creative in setting yourself apart and show your readers what gives you the upper hand.

8. Creating a sales copy that looks like a huge ad. Doing this is going to scare more people away than anything. Here’s the bottom line people don’t like to feel like they are being sold, regardless if they are interested or not. You have to work your way up to a sale. So be friendly, answer questions that you now your readers will have, relate with readers through story telling, show examples and proof, use creative methods of persuasion, etc. By the time they get to the end of your sales copy they will be ready to buy.

Don’t set yourself up for failure. Make sure that you develop your copywriting skills and techniques in order to produce your best work.

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Published How to Write Killer Articles That Drive Insane Traffic and Can Boost Your Affiliate Comm… on Scribd http://scr.bi/aQAf1k#readcast -- July 29, 2010 23:42:05
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