Information Products – Finding the Magic Selling Price will Boost Sales

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There are certain numbers that are more attractive to customers than others and that is one key element that has the power to increase or decrease your sales. And what I mean by that is some prices just scream “Awesome Deal…Buy It!” and then there are some prices that customers will just pass up. So you need to learn what your magic price is for your products.

Have you ever wondered why those “only on tv” product are normally $19.95? That is a very attractive number for customers and it obviously produces results because the products change but the price never does. They have found what works and they are sticking with it.
Now the thing about pricing is it works a little different when people purchase in person than when they purchase online. In person, people like dealing with round numbers such as $10, $25, $50 etc.

Now for ebooks it seems as though the magic number is $7. Now I did a little trial and error with this by trying prices ranging from $5-$20 and the $7 pricing has produced the best results for me.

Don’t be afraid to do a little trial and error of your own, this is the only way that you are going to figure out what pricing would work the best for your products. Also, you will want to make sure that the prices that you choose match up with the quality of your information. Getting greedy and over pricing is not necessary. It is better to only sell a few for high dollar than to sell thousands for a cheaper price.

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