Should Your Sales Copy Include a Guarantee?

The Entrepreneur Diva with a Business Attitude

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Absolutely. Most people have this question cross their mind because they think in terms of having to give money back and they never actually look at it from the customer’s point of view. So check this out…

Let’s say you go to Walmart to buy a new microwave. You find the perfect steel microwave with a digital display, great power, a brand that you love, etc. And then you get to the register and the cashier says that you cannot return that microwave if it doesn’t work. Are you going to feel good about making that purchase?

HECK NO!

At least, I wouldn’t because the security in the buying decision and the security is being striped from the customer. And by doing that customers become skeptical all over again. So you can pretty much say that customer up to the point of the sale was a waste of time, right?

Well it is the same situation when you sale products online. And with selling things online people are already going to be skeptical because they are not able to actually see the product before hand. So you definitely don’t want to add to that skepticism.

You have to understand that most of just want that security behind them in case something is unsatisfactory, but they don’t actually want to use it. And if you are selling a quality product, then that will also decrease the chances of you having to give a refund.

Now on the other hand, there will be a few people that will try to take advantage of your guarantee. Now it doesn’t happen all the time, but it does happen every once in a while so you have to be prepared for that as well. And for the most part, there is not much you can do to the avoid this, but it won’t be a constant issue that you will have to deal with.

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About the Author

Who am I? I am a very determined young entrepreneur that is destined for greatness. I am a Business Owner, Virtual Assistant, Graphic Designer, Blogger, Infopreneur, Twitter Addict, Social Networking Junkie, Soft-Hearted Sap that likes to help whenever possible. Although I am about my business, I have a great sense of humor and have no interest in judging you!