As you probably have noticed, a lot of people like to use PLR to create articles, reports, blog content, website content, etc. And a lot of people think that they can just change a couple of words and then the content becomes original. Well that’s not exactly true.
I love to use comparisons so here we go…
Private Label Rights (PLR) products are like bottled water. What do the water companies do? They just slap different labels on the different bottles of water that come from the same source. And that means that they are merely selling their brand. Well that’s a crock and that’s why I don’t buy bottled water, I use a filter instead.
But anyways, if you take that same bottle of water and enhance it with vitamins and add a little flavor you have a brand new product unlike the rest. That’s what you want to do with PLR content. You want to add your own flavor, personality, experience, etc. to make it original to you and only you.
I get so frustrated when bloggers and writers tell their audience that all they have to do is change a sentence or two to make the content original. Give it a try and submit the article to a directory and more than likely it will be spit back at you.
The reason for this is even if you change a few words here or there, the search engines will pick it up as duplicate content. And once that happens the website where the content is, will get penalized. And that’s why article directories are so strict on article submission guideline.
So to sum this up, just make sure you are making thorough changes to PLR content before submitting it to directories, or using it on websites. And just because you have to put a little UMPH into it, it doesn’t mean it will take forever for you to get it done.
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